salone del mobile 2017: there are still places in the world that remain authentic, that haven’t succumbed to a globalized look, where people are true to their origin and traditions. located in the south of italy — more precisely on the heel of the boot — sits puglia, a land surrounded by water and occupied by olive trees, grapes, harmony, and hospitality — a well-kept secret from the more well-known towns and cities of italy. within it lies natuzzi, the foremost italian furniture house, founded in 1952 by pasquale natuzzi. the company’s core methodology is based on the strength of its connection to the region, infusing the area’s creative energy and zestful disposition into their products.
recently, designboom had the opportunity to visit the remarkable land of puglia up close. while there, we got a behind-the-scenes look at how natuzzi translates the region’s positive energy into an editorial short film that puts the company’s high-quality leather furniture center stage.
for the past four years, natuzzi has focused its energy on developing new ways to engage with their customers, a diverse pool of ever changing consumers with a consistent interest in fashion and design. to link these two worlds, pasquale natuzzi junior — communication director and deputy creative director of natuzzi — has teamed up with photographers,…
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