Come summer it seems the entire fashion sets packs up and jets to Italy. This year, it was undoubtedly Puglia that became the locale du jour, and for London-based Anina Hee, the designer behind the very chic new label Refine, the time to go was after the crowds had returned for fashion month.

“After launching Refine in May I have been working throughout the summer so having a later break in September offered the perfect occasion to visit Puglia,” she said. “Like many places in Italy it can get overcrowded if you go during peak season. We profited from less populated beaches and cities whilst the weather was still warm and the air balmy.”

Here, Hee shares her must-visit spots for food, wine, and shopping in Puglia.