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Lotta Volkova’s Adidas Originals collaboration is the ultimate summer fit

Lotta Volkova’s last appearance in i-D was styling festival-chic for 2019’s Summer Issue. With festivals decidedly off the table this year, alongside most mass gatherings, the stylist is currently holidaying in Italy and hopefully enjoying the hysteria around her new Adidas Originals collab. Mint green wide-legged tracksuits, bold thigh-high leg warmers, and platform slides all feature — this is definitely not your average delve into the archives. “I feel sport has been a big part of everyone who grew up in Russia and I have always been attracted and fascinated by that world,” Lotta says. A perfect match!

Read on to discover how Lotta was inspired by the brand’s very first tracksuit from the late 60s, classic sportswear colours, and the various sports clubs she was a part of growing up… including figure skating, naturally.

Adidas x Lotta Volkova is available from today.

How are you, and where in the world are you right now?
I am great and finally on holidays in Puglia, Italy

Did Adidas feature in your wardrobe before this project? Everything in the collection feels very personal.
Yes indeed — Adidas Beckenbauer jersey track pants in their different interpretations have always been a favourite of mine.

Lotta Volkova Adidas Originals collection campaign

What was the world you were imagining for the collaboration? You get a sense of different characters from Johnny Dufort’s photos of the collection.
Johnny and I always like to explore different characters in our work. In this case, it was playing with…

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