Nearly 80 percent of consumers in Italy habitually buy extra virgin olive oil for domestic use, according to the latest survey conducted by Ismea, the institute of services for the agricultural and food market.
The results of the survey, which were published by the Italian news organization, Ansa, confirm the enduring appeal of extra virgin olive oil among Italian consumers.
The relevant collapse in quantity ends in a very high quality olive oil and this should help bring up the prices, a price recovery after the poor performance last year.
The survey, which was carried out online using a sample of 2,500 Italian families considered representative of Italian society, also revealed that nearly 9.6 percent of respondents buy non-virgin olive oil for household use, while 0.2 percent turn to olive pomace oil.
While 84 percent of all olive oil is bought in the supermarkets, a growing number of consumers – 16 percent – buy their olive oil from local producers.
This changing trend should not come as a surprise, however, given that another recent Ismea survey demonstrated that the share of families buying agricultural products directly from farmers has grown by five percent in 2020.
After a decade of steady decline,…
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