Brand Moves for Wednesday October 14

Brand Moves for Wednesday October 14

Brand Moves for Wednesday October 14 -

In early March we began reporting daily on how brands were dealing with Covid-19. But it’s become clear that the current climate is one of near-perpetual disruption, so we decided to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal is to provide an up-to-the-minute source of information, inspiration and insight on brand moves as they happen.

UK-based Rocco Forte Hotels has responded to the continuing confusion surrounding Covid testing for travellers from the UK by launching its own innovative ‘Fit to Travel‘ partnership service. The group, which operates luxury properties in locations including Sicily, Rome, Florence and Puglia, has partnered with Blue Horizon, which will arrange for self-test kits to be couriered to and from people’s homes, entirely bookable online – affording maximum convenience for families in the run-up to half-term. A guaranteed certificate is then produced within 72 hours of travel. The test costs £169, or £129 for Rocco Forte guests who will be given a £40 discount code upon confirmation of reservation. Chairman Sir Rocco Forte said: “These are trying times but I am keen to do anything that will enhance travel and allow our customers to holiday and enjoy themselves. Testing in the UK before traveling to Italy reduces much of the hassle and helps make the trip as seamless as possible. Upon arrival guests will find our usual hospitality and…

read more: www.brandchannel.com

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